BOBCARD Launches 'TIARA' Credit Card for Women Empowerment

Mumbai, December 2024: BOBCARD LIMITED, a wholly-owned subsidiary of Bank of Baroda, has launched the 'TIARA' (TIARA) credit card, a unique premium card designed to support and empower women's financial independence. Launched on the RuPay network, this credit card is tailored to meet the needs of modern women, offering exclusive benefits in categories like travel, dining, lifestyle, entertainment, and health.

The launch event was graced by Indian model and actor Milind Soman, yoga instructor Ankita Konwar, and BOBCARD LIMITED's MD & CEO Ravindra Rai. The 'TIARA' credit card offers complimentary vouchers and memberships from major brands such as Myntra, Nykaa, Flipkart, and BigBasket.

Key features of the card include:

• Joining and annual fee: ₹2,499+GST
• Attractive reward points
• Discount vouchers from Swiggy and BigBasket
• Unlimited domestic airport lounge access and 24/7 concierge services
• Complimentary health packages like pap smear, blood tests, and mammography
• Personal accident insurance and permanent disability coverage

The TIARA card is a powerful step towards women's empowerment, giving them greater independence and confidence in their financial decisions. BOBCARD's MD & CEO, Ravindra Rai, stated, "The TIARA card is a significant step in supporting women’s journey towards empowerment. It is not just a financial product, but also a symbol of pride and progress for women."

During the launch, Indian model Milind Soman described the card as a symbol of women's confidence and independence, adding, "This card represents empowerment for women."

The company has also included cricketer Shreyanka Patil in its campaign, promoting the tagline, "Your Woman Card is Your Power Move," further amplifying the message of empowerment.