JK Tyre Strengthens Rajasthan Footprint by Tapping into Premiumisation Trend

Udaipur: JK Tyre & Industries Ltd., a leading player in the Indian tyre market, is capitalizing on the rising trend of premiumisation in the automotive sector. The company aims to fortify its presence in Rajasthan’s key cities, including Jaipur, Udaipur, Jodhpur, Ajmer, Kota, and Bikaner, by catering to the growing demand for high-quality, advanced tyres among automotive enthusiasts.

To align with the evolving preferences of Indian consumers, JK Tyre has strategically enhanced its product portfolio and production capabilities. With a focus on premiumisation, the company is offering higher rim sizes for passenger cars, meeting the needs of customers who follow global automotive trends.

Recently, JK Tyre introduced its Levitas Ultra high-performance tyres, specifically designed for luxury vehicles. The tyres are currently available in seven sizes ranging from 225/55/R16 to 245/45/R18, covering over 80% of India’s top 20 luxury car models. Following their success, JK Tyre plans to extend this range to include rim sizes from 19 inches to 22 inches in the coming years, offering solutions for the entire premium car segment.

Rajasthan plays a pivotal role in JK Tyre’s growth strategy, with the state contributing significantly to its sales. Passenger Car Radials (PCR) account for 14%, while Truck and Bus Radials contribute 19%. Notably, JK Tyre dominates the Light Commercial Vehicle Radial (LCVR) segment with a commanding 50% market share in the region.

To further strengthen its reach, JK Tyre operates an extensive network of 575 touchpoints across Rajasthan, including 62 exclusive brand shops. The company is actively expanding this network to enhance accessibility and deliver premium products and services to customers across the state.

JK Tyre continues to lead the industry with its innovative product offerings. The company has introduced Smart Tyres, Puncture Guard Tyres, and the XF series of fuel-efficient tyres for commercial vehicles, prioritizing safety, convenience, and performance. Building on its leadership in the smart tyre segment, JK Tyre plans to launch advanced smart tyres equipped with embedded sensors for passenger cars and commercial vehicles. Additionally, the company offers a comprehensive range of EV tyres, holding a market-leading position in the EV bus category.

The RANGER series, specifically designed for SUVs, further strengthens JK Tyre’s market position with over 50 Stock Keeping Units (SKUs). This range includes multi-terrain options such as RANGER A/T, RANGER H/T, RANGER M/T, RANGER X-AT, and RANGER HPe for electric SUVs.

Innovation remains central to JK Tyre’s vision. The company recently unveiled the UX Green, India’s most sustainable tyre, developed using 80% sustainable materials. Set for commercial launch in FY26, these tyres mark a significant step towards eco-friendly mobility solutions.

By focusing on technological advancement, superior quality, and customer-centric solutions, JK Tyre continues to drive industry transformation. Through its expanding product portfolio and growing market presence, JK Tyre is well-positioned to shape the future of India’s tyre industry, with Rajasthan at the heart of its strategic growth.