Serendipity Arts Festival 2024 Partners with Campa to Celebrate India's Cultural Heritage

Goa: Serendipity Arts Festival 2024, India's largest multi-disciplinary arts festival, has announced a landmark partnership with Campa Cola, an iconic homegrown beverage brand by Reliance Consumer Products.

Ms. Smriti Rajgarhia, Director of Serendipity Arts, highlighted the significance of corporate support in fostering the arts:
"Corporate patronage is essential for the arts to flourish in India. This partnership demonstrates how businesses can meaningfully engage with culture, creating lasting impacts and nurturing the creative ecosystem across generations."

Mr. Ketan Mody, COO of Reliance Consumer Products Limited, shared his enthusiasm for the collaboration:
"Our mission is to empower Indian lives with world-class offerings. Through this partnership, we celebrate creativity, innovation, and shared experiences that bring people together. We are thrilled to be part of this inspiring journey."

Three Divas Performance: A Historic Highlight

The festival's centrepiece is a historic musical performance, “Three Divas,” featuring iconic artists:

Padma Shri Aruna Sairam

Padma Bhushan Usha Uthup

Padma Shri Shubha Mudgal

Marking the first-ever collaboration of these legends, this grand performance will conclude the festival on 22nd December at the Nagalli Hills Concert Arena, Panjim.

December 17th Performances:

Campa’s support extends to two performances at the same venue:

Blackstratblues – Guitarist Warren Mendonsa’s instrumental set blending Blues, Rock, and Electronic influences.

Thermal and a Quarter (TAAQ) – A genre-defying rock band known for collaborations with global legends like Deep Purple and Slash.

SAF: A Cultural Legacy

Since its inception in 2016, the Serendipity Arts Festival has transformed Goa’s cultural scene each December, hosting over 1800 artists annually. The 2024 edition promises a vibrant blend of tradition and experimentation, aligning with Campa’s nostalgia and its commitment to India's future.

The ninth edition of the Serendipity Arts Festival will be held in Panjim, Goa, from 15th to 22nd December 2024, celebrating India's rich cultural heritage and bold artistic innovations.