Campa partners with JioStar as ‘Co-Powered by’ sponsor on TATA IPL 2025

(mohsina bano)

Bengaluru : As the TATA Indian Premier League (IPL) continues to reign supreme
as the nation’s most-watched sporting event, Campa from Reliance Consumer Products Limited
(RCPL), in partnership with JioStar, is set to elevate its brand presence as a co-powered sponsor
across both TV and digital platforms for TATA IPL 2025.
This landmark partnership will ensure Campa's visibility across Star Sports Network, including in
regional languages (both HD and Standard), and JioStar’s streaming platform, guaranteeing an
unparalleled reach, engagement, and impact for the brand. With this strategic alignment Campa is
poised to dominate the TATA IPL 2025 season, strengthening its bond with cricket fans nationwide.
Ketan Mody, COO, Reliance Consumer Products Limited, commented, "Our partnership with JioStar
for TATA IPL is a natural extension of our long-standing commitment to cricket. By securing the
exclusive co-powered sponsorship across TV and digital, we are amplifying our presence on India's
biggest stage. With a portfolio of total beverage offerings, this collaboration not only expands
Campa’s footprint but also offers an exciting opportunity to engage with millions of cricket fans,
driving brand loyalty and enthusiasm across the nation for our entire portfolio of beverages."
Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar, said, “We are excited to
welcome Campa as a key sponsor for TATA IPL 2025. This partnership strengthens our shared
commitment to delivering high-impact brand engagement during the country’s biggest cricketing
spectacle. With JioStar’s unmatched reach and Campa’s legacy in the beverage space, we look
forward to creating memorable experiences that resonate with millions of fans across India.”
Having been an active partner with the BCCI and multiple IPL teams over the last two years, Campa
has already established a strong foothold in the cricket ecosystem. This expanded sponsorship is a
testament to Campa's dedication to the sport, media, and delivering immersive experiences for fans
across India. With the beverage season in full swing, this partnership promises to accelerate Campa’s
journey and further solidify its connection with consumers nationwide.
Key Highlights of Partnership with JioStar for TATA IPL 2025:

• Exclusive Co-Powered Sponsorship Across TV & Digital (OTT): Campa will take centre stage
on TV, while Campa Energy shines on digital platforms, ensuring maximum brand exposure across
both mediums.
• High-Impact Live Match Integrations: Branded moments will be seamlessly integrated into
key match segments with CGI activations and innovative digital experiences, amplifying fan
engagement.

• Debut of Raskik Gluco Energy & Spinner: The TATA IPL 2025 season will mark the debut of
Raskik Gluco Energy and Spinner, enhancing the brand’s relevance and deepening connections with
consumers.
With this expanded partnership, Campa is ready to redefine brand engagement, maximize consumer
reach, and establish an unmissable presence throughout TATA IPL 2025. The brand's innovative
approach to sponsorship and fan interaction sets the stage for an exciting and impactful season
ahead.
About Reliance Consumer Products Limited (RCPL):
Reliance Consumer Products Limited is the FMCG arm of Reliance Industries Ltd. on a mission to
empower the everyday life of consumers. With a strong commitment to innovation and consumer
satisfaction, RCPL blends global standards with local insights to create products that resonate with
consumers while being accessible to everyone at honest prices and within an arm’s length of desire.
Backed by the robust infrastructure and trust of Reliance Industries Limited, the company aims to
offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with
communities and contributing to the nation’s growth. RCPL is on a journey of shaping the future of
the consumer goods industry by meeting the diverse needs of households and communities, offering
solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today’s
consumer.