TKM Flags Off its Third Zonal Drive of the ‘Great 4X4 Expedition’, in the Northern Region of India

Udaipur : Toyota Kirloskar Motor (TKM) commenced the third leg of its thrilling 'Great 4X4 Expedition' today in the northern region of India. In May 2023, TKM marking its inaugural 4X4 Expeditionstarted in Southern Region of India (Sakleshpur-Hasssan of Karnataka State), followed by the second drive held recently in West Region at Lonavala. Needless to mention, the recently concluded South and West based ‘Great 4x4 Expedition by Toyota’ were filled with unlimited excitement and adventure. Participants were treated to specially curated drives and the joy of breath-taking green landscape views. This initiative has been designed to unite and engage with motoring enthusiasts from all corners of the country - the regions of North, South, East, and West, thereby ensuring nationwide participation. Building on the success of the previous expeditions in the southern and western regions, TKM flagged-off its third 4X4 Expedition in the north region starting at Hoshiarpur, as a testament to Toyota's commitment to provide exhilarating experience to 4x4 SUV community, fuelling their passion for adventure, and promoting 'Mass Happiness and Mobility for All.'
Commenting on the third edition of ‘Great 4x4 Expedition by Toyota’, Mr. Atul Sood, Vice President - Sales and Strategic Marketing, Toyota Kirloskar Motor, said,“We believe that the 'Great 4X4 Expedition' isn't just about conquering terrains; it's about conquering hearts and inspiring a sense of adventure in everyone. With each of these 4X4expeditions, we strive to connect people with their passion for 4X4 SUVs, foster unity and providinga joyful experience of indulging in 4X4 adventures. With this initiative, our aim is to ignite the spark of thrill in the hearts of participants, regardless of the 4X4 vehicle brands they own. It is a testament to our commitment, to not only provide delightful 4X4 experiences, but also to promote inclusivity and the spirit of exploration.