Quality Walls Unveils Twister Ice Cream in India

Quality Walls, renowned for its premium ice creams and frozen desserts with over a century-long legacy of spreading joy, has introduced its global brand *Twister* in India. Famous for its unique three-layered stick design, Twister promises a refreshing twist to summer treats. Every bite takes you into a new world of flavors.

Twister, a popular brand in Unilever’s portfolio, is a favorite summer refresher in over 25 countries. Understanding the need for a cooling treat during the scorching Indian summer, Quality Walls has launched Twister in two exciting variants. The *Twister Mango* features a combination of mango wrapped around a strawberry core with a creamy vanilla taste, while *Twister Pineapple* offers a tangy mix of pineapple and lemon wrapped around a delicious strawberry core.

Designed with the youth of India in mind, who seek refreshment with a unique flair, Twister is made with real fruit juice and comes in a three-layered design. Each serving contains less than 65 calories, and the innovative shape is tailored to appeal to the younger generation.

To further spice up the summer experience, Quality Walls has launched its first-ever promotion in India, offering customers a chance to win from a pool of 30 lakh free ice candies. This offer is available at over 100,000 stores nationwide.

Quality Walls has also rolled out a new multimedia campaign for Twister titled *“Bringing to Life a Refreshing Twister World for This Summer”*. Along with this, exciting promotional films will be released to spread the word about the offer in an engaging way.

Tolloy Tanneridgley, Head of Ice Cream Business at HUL, said, “We are excited to bring Twister, one of our iconic global brands, to India with two exciting and refreshing flavors. With a €6.6 billion business, refreshment is a massive category, and consumers in India are always looking for new and attractive options during summer. As one of Unilever’s top-selling and globally loved brands, we aim to provide a fantastic treat to our customers, reflecting the preferences of young consumers and adding a new twist to their summer happiness. Our unique summer promotion will certainly take the experience to new heights.”

Rahul Mathew, Chief Creative Officer and Executive Director at DDB Mudra Group, said, “With Twister, we aim to refresh happiness and desires. The advertisement celebrates those unexpected moments of joy that make you forget everything and want to capture the moment. The eye-catching visuals and vibrant energy reflect the twist of the flavors, making the experience as enticing as the taste itself.”

The launch of Twister in India marks a significant step in Quality Walls’ journey. With its innovative design and commitment to quality, Twister is all set to become the new favorite summer refresher this year.