Homegrown Icons Inde Wild and Foxtale Launch Lip Essentials with Tira as Exclusive Retail Partner

nishant chabra 

Mumbai : Tira, Reliance Retail’s beauty destination, has been chosen as the exclusive
retail partner for the latest lip care launches from two of India’s most celebrated homegrown beauty
brands – Inde Wild and Foxtale. This collaboration marks yet another milestone in Tira’s mission to
champion Indian innovation by bringing science-backed, high-performance beauty to a wider
audience through its expansive omnichannel ecosystem.
Inde Wild’s Dewy Lip Treatment in ‘Caffeine Addict’
Bringing your coffee obsession full circle, Inde Wild introduces Caffeine Addict – a rich, coffee-brown
lip tint designed to hydrate, nourish, and elevate your lip game. Formulated with skin-loving
ingredients like peptides, hyaluronic acid, lotus flower extract, and rich butters, this tint delivers
deep moisturization and barrier repair while offering a bold, buildable colour. Whether you want a
sheer mocha glow or a full-bodied brown, this gloss-like treatment gives lips a dewy finish with a
comforting hint of coffee aroma. Clinically proven to boost lip moisture by 114% for up to 8 hours,
it’s a beauty ritual you won’t want to skip.
Foxtale’s Lip Sleeping Mask
From dry, cracked lips to plump, soft perfection – Foxtale brings one-swipe magic – The Lip Sleeping
Mask, your overnight hero. Lightweight yet deeply nourishing, this glossy coral-hued mask is
powered by moisture pearls that fill lip cracks and restore hydration. Maracuja Oil, Ceramides, and
Vitamin E come together to exfoliate, heal and brighten. The result – Lips that are visibly smoother,
brighter, and softer with every use. It’s not just a quick fix – it’s a long-term love story for your lips.
Both these lip care essentials are now available Only on Tira. Discover the Inde Wild Dewy Lip
Treatment – Caffeine Addict and the Foxtale Lip Sleeping Mask. Shop now to experience high-
performance lip care that’s rooted in homegrown innovation and backed by science.
ABOUT TIRA: Launched by Reliance Retail Limited, India's largest and most prominent retailer, Tira is
the new omnichannel beauty retail platform powered by technology and customized experiences.
Tira offers a curated assortment of the best global and home-grown brands, making it the go-to
destination for all things beauty. The platform's website and app are easy to navigate, with a clear
and clutter free interface that allows customers to browse products by category, brand, or concern.
Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their
beauty needs. Best in class personalisation tools ensure users see products, offers and content that
are more relevant to their interests and purchase patterns. The offline stores offer a range of
curated services and latest beauty tech tools, including makeup and skincare consultations, virtual
try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty
advisors ensure that customers get the most out of their shopping experience and find the products
that work best for them.