Shobha Realty IIFA Digital Awards Co-Presented by Nexa

(mohsina bano)

A Historic Night for OTT and Digital Entertainment as Shobha Realty IIFA Digital Awards 2025 Makes History!

Jaipur, Rajasthan, March 9, 2025 – The 25th Silver Jubilee edition of the International Indian Film Academy (IIFA) Weekend and Awards was grandly celebrated in the cultural capital of Rajasthan, Jaipur. This landmark event not only honored 25 glorious years of Indian cinema but also ushered in a new era of digital entertainment with the launch of Shobha Realty IIFA Digital Awards, co-presented by Nexa. For the first time, the digital world took center stage at IIFA, marking a historic milestone in the industry.

Known for its global reach and immense popularity, IIFA once again proved to be the biggest platform bringing together Indian and international film stars, visionary filmmakers, and industry stalwarts. The Shobha Realty IIFA Digital Awards were dedicated to the dynamic evolution of digital entertainment, celebrating creativity, storytelling excellence, and technological innovation.

Set against the majestic heritage of Rajasthan, these awards honored pioneers who have elevated cinema through OTT and digital platforms. The night was unforgettable, bringing together global stars, content creators, and industry leaders to celebrate the finest achievements in digital storytelling. This journey towards excellence at the IIFA Digital Awards set a new benchmark for the future of cinema.

The dazzling night of OTT and digital entertainment saw fierce competition among the industry’s finest. The evening celebrated excellence in digital cinema with prestigious awards in multiple categories, including:

• Best Film
• Best Performance in a Leading Role (Male & Female)
• Best Performance in a Supporting Role (Male & Female)
• Best Director
• Best Original Story
• Best Series
• Best Reality or Non-Scripted Series
• Best Documentary / Docu-film
• Best Title Track

Each winner represented the boundless creativity and storytelling prowess that continues to redefine Indian entertainment on a global scale.

Spectacular Hosting and Power-Packed Performances

The evening was hosted by the dynamic trio of Vijay Varma, Abhishek Banerjee, and Aparshakti Khurana, who lit up the stage with their wit, charm, and energy.

The night reached its peak with breathtaking live performances:

• Nora Fatehi mesmerized the audience with her electrifying dance moves.
• Shreya Ghoshal enchanted hearts with her soulful voice.
• Sachin-Jigar made a powerful debut at IIFA.
• Mika Singh set the stage on fire with his high-energy performance.

Celebrating Innovation, Creativity, and Digital Transformation

The IIFA Digital Awards Night also paid tribute to Jaipur’s iconic Raj Mandir Cinema on its 50th anniversary with the prestigious IIFA Special Honor. As a historic landmark in Indian cinema, this was a fitting tribute to its incredible journey.

Recognizing Technical Brilliance

Shobha Realty IIFA Digital Awards also celebrated the technical brilliance that forms the foundation of Indian cinema. Awards were presented in key technical categories, including:

• Cinematography
• Screenplay
• Dialogues
• Editing
• Choreography
• Sound Design & Mixing
• Background Score
• Visual Effects (VFX)

These skilled professionals are the true magicians behind the magic of cinema.

A Milestone Event That Redefined Digital Entertainment

As the night progressed with thunderous applause, Shobha Realty IIFA Digital Awards, co-presented by Nexa, emerged as a symbol of a new revolution—one that will define the future of digital entertainment, creativity, groundbreaking innovation, and storytelling. This was more than just an awards ceremony—it was a movement that reshaped the landscape of filmmaking and storytelling.

As this grand celebration came to an end, one thing was clear – IIFA 2025 made history, and the world witnessed it.

Official Statements

Deputy Chief Minister of Rajasthan, Smt. Diya Kumari, stated:
"Inspired by the vision of our Honorable Prime Minister, Shri Narendra Modi, to promote tourism through innovation, Rajasthan proudly showcased its grandeur. We are honored to have hosted the prestigious 25th Silver Jubilee edition of the IIFA Awards in Jaipur.

"For three magnificent days, IIFA not only celebrated cinematic excellence but also encouraged investment and growth in Rajasthan’s tourism sector. With its rich heritage, vibrant culture, and majestic grandeur, Rajasthan proved to be the perfect venue for this historic celebration.

"Over the past 25 years, IIFA has established itself as a global platform that celebrates Indian cinema and culture. The fusion of Bollywood’s brilliance and Rajasthan’s royal heritage created an unparalleled festival dedicated to Indian cinema and global artistry."

IIFA Co-Founder, Andre Timmins, expressed:
"Inspired by our Honorable Prime Minister Shri Narendra Modi’s vision of boosting tourism, we proudly hosted IIFA’s 25th Silver Jubilee edition in Jaipur, Rajasthan’s cultural capital.

"This was not just a celebration but a transformative milestone honoring 25 years of a remarkable journey. Over the years, IIFA has fostered cultural exchange, promoted cinematic excellence, and created unforgettable experiences for global audiences. This historic event paves the way for even greater achievements ahead.

"For 25 years, IIFA has celebrated the grandeur of Indian cinema, creating a global stage that bridges cultures and showcases excellence in cinema. This special homecoming edition was dedicated to the global legacy of Indian cinema, uniting fans and cinephiles from around the world.

"With Rajasthan’s regal splendor as the backdrop, we embraced its cultural diversity, making Jaipur the heart of Indian cinema during this landmark event. The Silver Jubilee of IIFA was a magnificent tribute to the art, vibrancy, and charm of Indian cinema, setting new benchmarks and opening doors for even more extraordinary accomplishments in the future."

Vijay Varma, on his hosting debut at the Shobha Realty IIFA Digital Awards 2025, said:
"I can’t express my joy in words for making my hosting debut at the Shobha Realty IIFA Digital Awards 2025. Being part of IIFA’s Silver Jubilee celebrations, especially in Jaipur—a city filled with culture and warmth—was an incredibly special experience for me. Returning to my hometown felt like a beautiful homecoming. Rajasthan has always been close to my heart. As a child, I spent my summer vacations at my grandmother’s house in Kishangarh and various cities across Rajasthan. Those memories remain some of the most cherished and peaceful moments of my life."