Ethos signs up Unicommerce to elevate luxury e-commerce experience

Akanksha Arya

New Delh : Leading luxury watch company, Ethos, has deployed
Unicommerce’s Uniware suite of solutions to elevate the experience for customers to optimise order
management and streamline delivery processes for its growing base of online buyers.
Established in 2003, Ethos operates over 70 Watch Boutiques in 23 cities across India. As an
authorised retailer of luxury watches, it offers more than 70 premium watch brands, including Rolex,
Tissot, Breitling, BVLGARI, Maserati, Corum, Hublot, Rado, Tag Heuer and Armin Strom, among
many others. Ethos also sells through its own website and through multiple marketplaces.
Ethos has adopted Unicommerce's multi-channel order and warehouse management systems to
streamline order processing from its brand website and various marketplaces. With this, Ethos aims
to leverage cutting-edge technology to automate processes previously done manually.
By managing orders via Unicommerce's unified dashboard, Ethos is able to optimise its order
processing across multiple platforms, enable seamless check-out for high-value items, and also make
after-sales more efficient. The automated shipping allocation also makes order tracking updates
available to the end customer from the point when the product is shipped. Unicommerce’s
technology also powers Ethos’ returns management operations. This ensures customers enjoy a
hassle-free experience for all orders placed across different platforms.
The Unicommerce platform also allows Ethos to offer a wider assortment of products online, making
store inventory available to shoppers across smaller towns and cities where their physical stores are
not present, ensuring their commitment to making luxury products accessible to tier 2 and tier 3
buyers.
Speaking on the partnership, Nikhil Adhlakha, Head of E-Commerce at Ethos, said, “We are seeing a
tremendous growth opportunity in the Indian market. We are optimistic that this partnership with
Unicommerce will further strengthen our operational efficiency to meet growing demand.”
Kapil Makhija, MD & CEO of Unicommerce, said, “We are excited to support Ethos in scaling their
operations and achieving their e-commerce goals. Our technology solutions have consistently
registered faster order processing and reduction in operational errors for our clients. We are
confident that we will add value to Ethos’ luxury e-commerce operations. ”
According to consulting firm BCG, the luxury retail market in India is currently valued at
approximately $8 billion and is expected to grow to $14 billion by 2032. This rise in wealth is
contributing to an ever-expanding demand for luxury goods across the country. The growth in luxury

retail is not limited only to the big metros. Towns like Dehradun, Chandigarh, Bhopal, Guwahati, and
many more are also showing a keen interest in premium goods.

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About Unicommerce:
Unicommerce serves 7000+ clients in India, Southeast Asia, and the Middle East. Some of its
marquee clients include FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban
Company, Blue Star, Cello, Symphony, Healthkart, GNC, boAt, Portronics, TMRW, Mensa, Landmark
Group, Edamama and many more. Unicommerce’s flagship platform Uniware, achieved an
annualised transaction run rate of over 1 billion order items in Q3 FY25.
Unicommerce’s product suite is sector and size-agnostic and designed to meet the business needs of
various types and sizes of retail and e-commerce enterprises, both online and offline. Incorporated
in 2012, Unicommerce is listed on the National Stock Exchange of India Limited and BSE Limited.

Company
Unicommerce eSolutions Limited
For any media queries, please contact us at: pressoffice@unicommerce.com
Company website: www.unicommerce.com