Surge of Crowds at Sojatia on Dhanteras*

**Udaipur:** On Dhanteras, owing to the reasonable and fixed making charges, there was no space left on all three floors of Sojatia Jewelers. Customers, in the auspicious Muhurat of Dhanteras today, not only received deliveries of their pre-booked jewelry but also engaged in extensive shopping.

What stood out in this year's purchases was the active participation of the youth. Dhanteras is traditionally considered the time to bring home gold and silver as it is believed to invite the blessings of Goddess Lakshmi directly.

Mr. Pranranjeet Singh Sojatia shared that the recent drop in gold prices has heightened enthusiasm among customers, and they have witnessed substantial purchases on Dhanteras. Dr. Dhruv Sojatia mentioned that the 999 pure silver coins from Sojatia brand were selling well in all weights. He added that an excellent collection of Hallmarked payals, utensils, and idols attracted customers. Emphasizing on Sojatia's concept of reasonable and fixed making charges, he mentioned that customers are confidently making purchases without bargaining for their favorite jewelry.

Dr. Dhruv Sojatia, the director of Sojatia Jewelers, recognized with the Reliable Retail Jewelers Award, stated that this year, the enthusiasm of people during Diwali was noteworthy. He mentioned that Sojatia Jewelers has been successful in selling 916 Hallmarked jewelry, Kolkata, Kundan, and Meena, all with unique designs selected carefully for the customers. Nehal Sojatia added that they recently launched a Jadau Polki Sirmour collection, featuring stunning craftsmanship in items such as Aad, Maang Tikka, Baju Bandh, Kada, Pohuch, Pahunch Raav Tusi Chand Bali, and more.

Nehal Sojatia extended heartfelt Diwali greetings to all residents of Mewar.