Mountain Dew Offers Wild Card Entry to KBC Season 16 with a Bold Initiative
Udaipur – Mountain Dew has announced an exciting collaboration with the renowned game show Kaun Banega Crorepati (KBC) that could grant customers a wild card entry into the 16th season of the show. This unique opportunity allows Mountain Dew customers the chance to sit on the iconic hot seat with the show's famous host, Amitabh Bachchan, and participate in the popular game show. Although the official participation period for the show has closed, Mountain Dew is offering this exclusive chance to its customers. This partnership reflects Mountain Dew's commitment to encouraging people to face their fears and embrace courage, aligning with both the brand's and KBC's themes. This year’s Mountain Dew x KBC campaign theme is "This game is about knowledge, but it is won with courage."
Akanksha Dalal, Category Head of Mountain Dew at PepsiCo India, stated that Mountain Dew has always inspired people to embrace fear, celebrate courage, and approach life's challenges with a winner's mindset. Partnering with KBC represents a natural next step for the brand, as the game show features high stakes and tests participants' knowledge and courage at every turn. By offering this wild card entry, Mountain Dew aims to inspire millions to take a bold step towards achieving their dreams.
Customers can purchase Mountain Dew x KBC packs until September 30, which feature a QR code. Scanning this code will connect customers to a WhatsApp bot where they must enter a 16-digit code found on the label, provide their residence information, and answer a qualifying question. Those who complete all these steps will have the chance to attend an audition and potentially participate in KBC's exclusive Week of Courage with 10 other lucky winners.
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