### Hindustan Zinc Signs Ultra-Runner Sufiya Sufi as Brand Ambassador
- **Supporting World Record Attempt:** Hindustan Zinc backs Sufiya Sufi in her mission to set a world record by running across the globe in 740 days.
- **Promoting Sports and Wellness:** The company aims to encourage sporting talent and active lifestyles through this partnership.
*Udaipur,– Hindustan Zinc Limited (NSE: HINDZINC), India’s leading zinc producer, has announced the appointment of ultra-distance runner Sufiya Sufi as its brand ambassador for the next two years. This collaboration supports Hindustan Zinc’s commitment to promoting grassroots sports and a healthy, active lifestyle in Rajasthan.
Sufiya Sufi, a celebrated athlete from Ajmer, Rajasthan, holds several Guinness World Records, including being the fastest woman to run from Kashmir to Kanyakumari. Her inspiring journey from working at Delhi Airport to becoming a world-renowned ultra-runner aligns with Hindustan Zinc’s vision of supporting emerging athletes.
Sufiya will not only represent India in global competitions but will also engage with the public through various campaigns promoting fitness. She recently participated in Hindustan Zinc's Vedanta Zinc City Half Marathon, aimed at eradicating rural malnutrition and encouraging health and fitness.
In 2025, Sufiya will represent India at the prestigious World 24-Hour Running Championship, along with other significant challenges like the Mt. Fuji 100-Miler and the Comrades Ultra Marathon. Her ultimate goal is to run across the globe, covering 40,000 km in 740 days.
**Hindustan Zinc's CSR Initiatives**
This partnership highlights Hindustan Zinc's ongoing efforts to support sports at all levels. The company has been instrumental in nurturing sporting talent, including through initiatives like the Zinc Football Academy. Additionally, Hindustan Zinc has previously supported notable athletes like Padma Shri awardee Krishna Poonia and world record-holding swimmer Bhakti Sharma.
**CEO Arun Misra** expressed excitement about the partnership, emphasizing the company’s commitment to promoting fitness and wellness. Sufiya also expressed her gratitude for the collaboration, noting that Hindustan Zinc’s dedication to supporting communities resonates with her own values as an athlete.
Hindustan Zinc, a Vedanta Group company, is a leader in the metals and mining industry, known for its operational excellence and commitment to sustainability.
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