###Crowd Throngs Sojatia Jewellers for Karwa Chauth Shopping
Udaipur: With the arrival of Karwa Chauth, the festive season has officially begun, marking the start of Diwali celebrations. On this auspicious occasion, there was a surge in the purchase of gold and silver jewelry, despite a 30% rise in prices compared to the previous year. The festive enthusiasm remained undeterred, and Sojatia Jewellers witnessed a massive crowd throughout the day.
Dr. Mahendra Sojatia, Director of Sojatia Jewellers, shared that newlywed couples surprised each other with special gifts, while many families flocked to the store to select their favorite designs. Popular items like mangalsutras, rings, earrings, necklaces, along with diamond and polki jewelry, were in high demand. The tradition of gifting gold and silver jewelry on Karwa Chauth was upheld as many young couples celebrated the festival by fasting and presenting their partners with exquisite jewelry.
Nehal Sojatia added that in anticipation of Diwali and the upcoming wedding season, the store launched an exclusive designer collection, offering the latest in jewelry trends to cater to the festive clientele. The buzz around this new collection has further fueled the excitement, making Sojatia Jewellers a popular choice for festive shoppers.
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