Reliance to Establish 'Campa Ashram' at Mahakumbh for Pilgrims' Comfort
Prayagraj,– Reliance Consumer Products Limited (RCPL) has announced the establishment of 'Campa Ashram' at the Mahakumbh in Prayagraj. These specially designed rest areas will provide pilgrims with a place to relax and enjoy refreshments. The 'Campa Ashram' has been thoughtfully crafted to offer a safe and serene environment for the visitors. Additionally, Reliance will install clear and easily readable signage and directional boards across the Kumbh Mela area to assist the pilgrims.
RCPL CEO Ketan Modi shared, "Our participation in Mahakumbh Prayagraj 2025 is a tribute to the spirit of this grand spiritual gathering. As a company deeply rooted in Indian traditions, serving the community during this sacred event allows us to honor and reimagine the legacy of the Indian consumer."
The holy Mahakumbh festival has officially begun, with the first holy dip (Pausha Purnima Snan) taking place on January 13. Devotees from all corners of the country have gathered at Prayagraj, and the Triveni Sangam witnessed an overwhelming crowd of pilgrims on the first day. Reliance expressed its pride in being a part of this significant spiritual gathering, one of the largest in the world. The first Amrit Snan (royal bath) of the Mahakumbh is scheduled for January 14.
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